Lacoste, which began its journey on tennis courts, is a premium sports wear today

A tennis player, René Lacoste, founded La Chemise Lacoste in 1933 with André Gillier, the owner and President of the largest French knitwear manufacturing firm of the time. The duo began to produce the revolutionary tennis shirt Lacoste had designed and worn on tennis courts
with the alligator logo embroidered on the chest, serving as the first example of a brand name appearing on the outside of an article of clothing.