She doesn’t hesitate to say that she is more into Western trends. In fact, at Lakmé Fashion Week-Winter Festive 2010, her collection was a revival of the Rock n Roll era in fashion and also her homage to the King of Rock n Roll, Elvis Presley. Titled ‘Jail House Rock’, Smriti Gupta’s creations mostly had stripes, checks, drapes with tie and dye techniques. The attiresranged from unusual dresses, gowns and tunics reminiscent of the 1950s and 60s.
Talking about the change in attitude of women towards fashion, Delhi-based Smriti, a graduate from NIFT, Kolkata, in 2005 with an award for the Best Design Collection says, “Women of all ages want to look beautiful. Earlier there was not much scope but now with globalisation there is something for every one in fashion. Plus, with the designers trying to reach the masses, it is easier.’’ |
After bagging an award, NIRMAN, that heralded Smriti as an emerging talent in the arena of fashion design, she did an apprenticeship with industry veteran Shantanu Goenka. Today she is in the panel of designers in the Development of Handloom and Handicraft Commission for the Government of India (Ministry of Textiles).
She says, `` My designing is not limited to any particular colour or fabric. Based on my theme I can go from vibrant colours to dull ones. I usually like working with drape-easy fabrics like habutai silk, viscose etc.’’
Her garments celebrate a casual elegance with an understated sophistication. The label `Smriti’ is more hi-end fashion with an explicit use of richly textured, luxurious fabrics accompanied by her characteristic drape.
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