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T O P L I N E arunabha bose
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Ever since its inception, the key elements dictating Chloé are style, modernity, and a strong sense of femininity. The Parisian fashion house has relied on the abilities of various already-established designers to produce fresh and vibrant clothing. Presently, it offers ready to wear clothing, handbags, fragrances and children’s wear. Its eyewear line is especially loved by people across the globe and has found fans in celebrities and masses alike. Once known as a strictly couture line, the label has transitioned into more affordable high-end apparel. Its identity has remained true to the design tenets of its early days, producing simple garments made from fluid fabrics. Despite the varied nationalities of its designers, Chloé has been promoting a sense of elegant movement,
enlivened by the artistic sense of colour distinguishing French fashion. Its place in history has already been assured by the house's ability to allow designers to flourish under its auspices. Low trousers and vintage lingerie infused the McCartney attitude into the brand which elevated the line to a new level of interest for young women. Chloé’s chameleon-like adaptability to contemporary fashion without diluting its classic style has made it a favourite among fashonistas. Today’s hipsters such as Sienna Miller and Kate Moss swear by Chloé. |
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Blend of modern fashion and
classic style has made Chloé
a favourite with fashionistas |
| 1952 |
Chloé is founded by Gaby Aghion,
a Parisian of Egyptian origin |
| 1956 |
The first collection is introduced at Le Café de Flore,
a favourite café and the meeting place of artists in Paris |
| 1966 |
Karl Lagerfeld is the main designer and Chloé becomes
one of the symbolic brands of the 70s |
| 1971 |
Chloé’s maiden boutique opens at the
3 rue Gribeauval in Paris |
| 1985 |
Acquired by the Richemont Group |
| 1997 |
Stella McCartney brings in a new direction –
feminine, romantic and impertinent |
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| 2002 |
Chloé launches a line of bags, small leather goods and shoes.
The Paddington bag becomes the first of the ‘it-bags’ |
| 2007 |
Becomes the first luxury brand to offer an iPhone-specific
version of its website |
| 2008 |
Becomes a pioneer by roadcasting fashion
shows on the same day that they take place |
| 2009 |
American actress, former model and fashion designer
Chloë Sevigny becomes a spokesperson for the company |
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Neeta Lulla's Gitanjali Cyclothon Fashion Show |
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