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T O P L I N E arunabha bose
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darlin’ lanvin
Loved by editors and celebs alike for exquisitely
made menswear and womenswear, Lanvin revels
in its glorious comeback
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| France’s oldest fashion house was almost forgotten until designer Alber Elbaz, a Moroccan born Israeli arrived on the scene in 2001. Elbaz's simple and feminine clothing - similar to the sporty, casual character of Lanvin’s 1920s outfits - has been lauded by the fashion press. Calling him a master of improvisation, Suzy Menkes wrote in the International
Herald Tribune: “...Elbaz is every woman’s darling. And that includes Nicole [Kidman], Kate [Moss], Chloé Sevigny, Sofia Coppola and a slew of rising movie names.” Duchesse satin, cocktail-length frocks (often with one shoulder), dressed-up cigarette pants, and volume experimentation are signatures of the label. Lanvin is equally known for its handbags, jeans, shoes and fragrances. Lanvin’s packaging which includes an illustration of Lanvin and her daughter Marguerite, and new shoe boxes much like antique library files tied with black ribbons emphasises the precious nature of the product. |
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1889 |
Jeanne Lanvin founds the label |
1909 |
Lanvin joins the Syndicat de la
Couture, which marks her formal
status as a couturiere |
1920s |
Lanvin opens shops devoted to home décor, menswear, furs and lingerie |
1924 |
Creation of Lanvin Parfums SA |
1927 |
Signature cardigan jacket
introduced |
1930s |
Intricate trimmings, embroideries
and beaded decorations in floral
colours becomes a Lanvin trademark |
1946 |
Lanvin dies, ownership of the
company is ceded to her daughter |
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1989 |
Midlands Bank buys stake in Lanvin |
1996 |
Lanvin is owned by L’Oreal |
2001 |
Shaw-Lan Wang, a Taiwanese media takes over Lanvin |
2006 |
Designer Alber Elbaz introduces a new packaging featuring a forget-me-not flower colour |
2009 |
Lanvin receives international press in May when Michelle Obama is photographed wearing a pair of Lanvin sneakers |
2009 |
Lanvin opens its first US boutique
in Florida |
2010 |
Lanvin opens boutique in New York totalling 33 boutiques worldwide |
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How to - Cupcake Decorating |
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