1910 |
Spanish entrepreneur Amancio Ortega
Gaona starts a firm manufacturing
lingerie and nightwear |
1913 |
Launches sportswear |
1921 |
Perfume Chanel No. 5
introduced |
1924 |
Coco introduces her first
costume jewellery |
1925 |
Signature cardigan jacket
introduced |
1926 |
Little black dress and tweed,
inspired by Scotland, introduc |
1955 |
Quilted bag line debuts,
also known as 2/55 |
1978 |
Chanel’s first ready-to-wear
collection launched |
1983 |
Karl Lagerfeld joins Chanel
to revive it to its elite status |
1984 |
Coco launched in
honour of Coco Chanel |
1987 |
The first Chanel watch
makes its debut |
2000 |
Launch of the first unisex
watch by Chanel |
2005 |
Chanel products launched
in India |
|
| Be it in couture, readyto-wear, accessories, jewellery, shoes and fragrances, Chanel stands out in just about everycategory and has become a highly sought after fashion brand. The Parisian fashion house, which began as a no-nonsense approach to fashion, designed to let women be comfortable while looking dignified, has been translated into classic, tailored style, especially in readyto- wear, where the traditional tweed Chanel suit with a nipped-at-the-waist cardigan jacket remains one of the most popular-and most copied-fashion staples. It heralded new designs and |
revolutionised the fashion
industry by going ‘back to basics’, incorporating elegance, class, and originality. Most of Coco Chanel’s designs possess a remarkable evergreen quality. Coco, the name she gained while maintaining a career as a singer at a coffee shop, introduced Chanel No. 5, which went on to become one of the best-selling fragrances of all time. Who can forget the picture of Marilyn Monroe splashing herself with Chanel No. 5? The image continues to be one of the most popular advertisement photos in the history of marketing. |
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