Zara, Spain’s best known fashion brand produces about 11,000 distinct items annually compared to 2,000 to 4,000 items made by its key competitors. Designing and executing new products within four to five weeks, Zara focuses its attention on understanding fashion that its customers want and then delivers them unlike others, who promote the season’s predicted trends.
For example, after Madonna’s
first concert date in Spain during
a recent tour, her outfit was quickly copied by Zara. By the time she performed her last concert in Spain, some members of the audience were wearing the same outfit. Fifty per cent of the products Zara sells are manufactured in Spain while the rest come from Europe, Asia
and Africa. Zara has made high
fashion universally accessible
with 723 stores in 56 countries.
Zara’s collections keep in touch
with market developments to
create around 40,000 new designs every year.
Customers entering a Zara
store on Regent Street in
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| London, Rue Rivoli in Paris, Fifth Avenue
in New York or Avenidas das
Americas in Rio de Janeiro are
likely to find themselves in the same environment: a predominantly white, modern and spacious store, well-lit and walled with mirrors. |
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1963
Spanish entrepreneur Amancio Ortega Gaona
starts a firm manufacturing lingerie and nightwear
1975
Zara’s maiden store opens in Galicia, Spain
1980
Store opens in Portugal
1989
Zara store comes up in the US
1990
Zara store in France
2001
Ortega becomes the world’s
23rd richest person
2007
Zara stores have men’s, women’s and
children’s clothing, along with shoes
and cosmetics
2008
Zara revenue reaches € 6.824 bn
2010
Zara opens stores in New Delhi
and Mumbai
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