Branded by the signature medusa motif, the Italian label has always epitomised over-the-top sexiness and glamour and has become a household name thanks to dressing up people like Brad Pitt, Jamie Foxx, Madonna, Kate Hudson, Elizabeth Hurley, Jennifer Lopez and others. Versace designs, markets and distributes luxury clothing,
accessories, fragrances, cosmetics, watches, jewellery and home furnishings under the various brands of the Versace Group. In addition to clothing and accessories, it also operates a hotel, the Palazzo Versace.
Ever since Gianni was killed in 1997, his sister, Donatella, has been holding the reins of the fashion empire and over the years has toned down the house’s decadent party image, making it slightly quieter and bringing a new polish to the looks. With 81 boutiques and 123 retail areas worldwide in a variety of luxury multi-designer department stores such as Neiman Marcus, Bergdorf, Goodman, Bloomingdales and Saks Fifth Avenue, Versace has not only become a household name but a profitable fashion brand.
1978
Italian fashion label founded by
Gianni Versace
1994
The first Versace watch
collection launched
1997
Versace Jeans Couture launched
2000
Jennifer Lopez wears Versace’s Jungle-Dress, made famous by its
plunging neckline, at the Grammys
2005
Madonna paid $10.5m and given
free clothes for two years for
being part of Versace campaign |
2006
Halle Berry becomes the face of
Versace for Spring/Summer 2006
2006
Versace opens its first boutique in Mumbai at the
J W Marriot Hotel in Juhu
2008
Versace Sport line discontinued
due to large counterfeiting
2009
Versace hotels opened in Australia
and Dubai
2010
The First-ever Versace mobile
phone unveiled |
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