What’s common between Oscar Wilde, Greta Garbo, Maharaja Sir Bhupinder Singh of Patiala, Nicole Kidman, Penélope Cruz and Queen Elizabeth? Simple… They have all come under the Boucheron spell - the 152-year-old Paris-based fashion house, famous for its perfumes, jewellery and watches. While Boucheron’s perfume segment began in 1988 and has 18 editions of different fragrances, its jewellery and watch making has existed since its birth, sold through 34 boutiques worldwide.
Boucheron’s selection of fragrances are perfectly balanced and rounded with warm sensual tones and evocative heart notes; each fragrance taking its inspiration from a particular gem. Their exquisite jewellery creation embodies current trends with its singular and distinctive style, which has over the years fascinated actors, writers, maharajas, magnates, et al. Coinciding with its 150th anniversary, Boucheron along with Vertu created the world’s first high-jewellery limited edition cell phones out of gold and precious stones - Cobra with eight pieces, and Python with 26 pieces.
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