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Guess has come a long way. Today, it is among the most widely recognised apparel brands
The Guess woman is glamorous, flirty and sexy – an image proffered by the likes of Claudia Schiffer, Eva Herzigova, Laetitia Casta, Drew Barrymore, Anna Nicole Smith and Paris Hilton in the brand’s ad campaigns. A company known for innovative style,
Guess continues to dress and accessorise the world with fashionforward apparels, handbags, watches, shoes and more. Not limited to the fair sex, the Guess emblem with the famous question mark in the centre appears both in products for men and women.
Present in 68 countries, this widely recognisable apparel company has 184 retail stores in the US alone, 213 international franchises around the world, and 1,135 shop-within-shops around the world. There’s also a virtual cyber-store at guess.com.
During the 1980s, Guess was one of the most popular brands of jeans and was one of the first companies to create designer jeans. Rest is history. While the first jeans were for women, in 1983 a men’s line debuted. A denim driven brand - its seed fund coming from Jordache jeans - Guess is slowly shifting its image to be a ‘global lifestyle brand’.
In 2007, Guess entered a new phase with its GC watch collection, moving away from the traditional steel used to produce the majority of Guess watches and introducing gold, silver, and diamonds into the designs. The new products are all Swiss made, and boast a much higher price.
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