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Viva
americana

A jaunty equestrian with a cocked
polo mallet – the Ralph Lauren
logo, is almost as recognisable in
certain places as the American flag

1967
Ralph Lauren's ties appear in Neiman Marcus and other department stores

1972
The Polo shirt is born

1974
The Great Gatsby, with costumes by Lauren, sparks a Jazz Age fashion trend

1977
Lauren designs clothes for both Diane Keaton and Woody Allen in Annie Hall

1978
The city boy goes cowboy with his ‘Westernwear’ collection

1989
The Polo flag sweater is introduced

1990
Lauren tees off with Polo Golf

1993
Polo Sport launches

1994
Lauren unveils Purple Label, his take on classic Savile Row tailoring

1997
Polo Ralph Lauren goes public on the New York Stock Exchange

2003
The launch of Project G.I.V.E., the company's attempt to promote volunteerism

2005
As an official sponsor at the U.S. Open, Lauren super sizes his logo

2006
Polo is named the first official
outfitter of Wimbledon. Boris
Becker models a jacket

2009
Forbes estimates Ralph Lauren’s wealth at $2.8 billion, making him the 224th richest person in the world


A true American brand, Lauren's effortless luxury
is all over the red carpet, on ski slopes and boats, at Wimbledon and elsewhere. It
furnishes living rooms and graces
dinner tables. “I’m not designing
clothes, I’m creating a world,”
Ralph Lauren once remarked.
    Polo Ralph Lauren Corp is known for its range of high-end casual and semi-formal clothing as well as accessories and fragrances under
internationally famous luxury labels including Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren by
Ralph Lauren, among others. With stores in 65 countries, Polo is
bigger than household names like Tiffany and Saks.
    Polo has striven to be excellent at every price point unlike

most luxury-goods companies who start at the high end, and then filter their brand downstream and do diffusion lines, which they look at as a necessary evil.
    Now in his early eighties, Ralph Lauren is the last man standing dishing out Americana as he said, "Americans have a real inferiority about their own style. We've brought sportswear to the world, and yet we have a long way to go."
 
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