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B O U T I Q U E
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You don’t need to be a goddess, a dream-maiden, a femme fatale, or a Hollywood starlet to adorn a Swiss high-end jewellery watch. But you surely need to have a taste to wear a Breguet or a Cartier! So what if your new acquisition for your wrist costs more than a Bugatti Veyron.
The glitter of gems, the bewitching charm of precious metals, the subtle artistry of dial and elegant harmony of strap or bracelet must all appear as mysterious and fascinating as some heavenly body. A lady’s wristwatch should sparkle with enchantment and have three things sewn together: the aesthetic, sobriety and precision.
Much has changed since a British journalist was quoted in the Revue Internationale de l’horologerie on June 1, 1805: “There are even fewer women who know how to care for a watch than there are men who know how to care for a baby. Women should be given the kind of large inexpensive, robust watch one would give a child. But ladies want a watch for adornment not for telling the time, which is why they seek out elegant, delicate watches.” |
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It took another 150 years for the ladies watches to evolve. Ladies watches enjoyed its ultimate elevation to the status of ‘jewellery’ with the ‘slave’ bracelet, and Baume and Mercier’s Marquise watch went on to dazzle the world in 1948. Marquise with white gold case and bracelet was joined by two spring-bar covers in white gold, each set with 15 rose-cut diamonds. Piaget was the first to combine watch making and jewellery with slave bracelet watch, notably followed by Jaeger-LeCoultre and Chopard.
Piaget surprised the world in 1964 by launching the first watches featuring semi-precious stone dials. Piaget captured the spirit of the times and its creations are signs of a timeless quest for technical mastery, driven by audacity, expertise and imagination. Demonstrating a rare aptitude for regularly surpassing itself, Piaget excels in all that is rare, precious and exceptional.
Whether decorative or functional, women have always loved a watch, as a sign of power or wealth, or a style accessory or technical wonder. Time wear are the product of very modern alchemy that blends the elegance of pure lines with the grace of detail and - because the times call for it - total efficiency and ready legibility. Like today’s liberated, dynamic women, these
watches flaunt their dualism, their borderline status, their balancing act. |
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Harry Winston’s
Ocean
Lady Moon Phase Rose Gold |
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